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Connecting With Your Clients And Community


Marketing. It’s a common enough word in business. It’s not always associated with nonprofits, though. But it should be, as this course makes abundantly clear.

Here, viewers will learn the in’s and out’s of creating a successful, viable marketing plan - one that works and works well! They’ll also learn how to translate feedback from clients and community into better marketing decisions.

Fox’s presentation is exhaustive and comes complete with checklists and other tools viewers will find of immense value “back on the job.”

Learning Objectives

This course will enable you

  • To learn the steps for developing the structure and content of a successful marketing plan
  • To learn cost-effective ways to listen to and learn about your clients and community
  • To learn how to measure, align, and communicate a compelling image


Dept of Marketing, Leavy School of Business.
Santa Clara University
Santa Clara, CA

Karen teaches marketing for nonprofit organizations, services marketing, and marketing management. She has worked overseas on social marketing projects in Egypt, Burma, Columbia, Indonesia, and Russia. A history graduate of Stanford University, she received a Master of Arts in Teaching from Harvard and a Ph.D. in curriculum and evaluation from Stanford.

Additional Info

Course Materials | Pricing | CEUs/Certificate | Certificate Series | Enrollment


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